I was asked recently by a client whose website was over 7 years old whether she needed to update her site or do more with it.
Any business who has a website today that is not updated on a monthly basis at least will never really have a website that works for them. What was most shocking about this request was the fact that the owner couldn’t think of anything that had changed in her industry since the launch of her site.
Google and other search engines will revisit your site more regularly and give you better ratings if your site is updated more often. Not only that but the new content you add every month will also be catalogued by the search engines and work to your advantage.
To all website owners who have a website that drives few enquiries toy our door, you need to talk to your web developer on a regular basis and arrange for an area on your site to be added that allows you to update your site as and when you want with no fuss.
Even sites that do bring business and have never been updated in a long time need to be updated. You probably are losing business without realising it
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